This is a story that positively oozes dullness. I grew up in Lincolnshire, which may well be the dullest county in England.
Steep Hill is actually less dull than most of it, as it is (a) a hill and (b) in a city. Lincolnshire is otherwise very flat and contains few large towns.
I suspect Steep Hill qualified for the Best Place award (a sort of geographical Oscar) mainly for the aptness of its name. If there was a long road called Long Road it might have been a close call.
With best wishes