Fifteen years of research and development led to the ultimate toaster — at least the ultimate for us dull men. We have been hoping for a toaster like this — so we could watch toast toast.
Now we have it — a toaster with a panoramic view of toast toasting.
Magimix Managing director Simon Kinder, in an article in London’s Telegraph “Transparent toaster sees end of burnt toast,” said they could have rushed the product into production four years ago but held off because they wanted it to be perfect. “The idea is incredibly simple and we started with the concept of creating a toaster where you could watch the toast browning 15 years ago. The problem was that we wanted to create something very simplewhich worked perfectly and did not obscure the view of the toast. We tested it to destruction and now we are happy we have a brilliant product which is well designed and looks great at the same time.”
“The response has been phenomenal,” Kinder added.
Links for more information about this breakthrough invention:
• On William-Sonoma’s website

• On You Tube
The Telegraph article ends with fascinating points about the history of toast and toasting:
Romans spread toast across Europe.
The word “toast” came from the Latin word “tostum,” which means scorch or burn.
The modern toaster were invented by Frank Shailor, a technician with GE, who created his D12 toaster in 1909.
Shailor invented his toaster so people could still eat bread that was going stale
After a decade of people getting their fingers burnt, the first pop-up toaster was invented in 1919.
The first automatic toaster, the Toastmaster, was invented in 1926.
Once a machine to slice bread was invented in 1928 — by Otto Frederick Rohwedder in Chillicothe, Missoouri — no home could be without a toaster.
