“By doing less you might accomplish more” concludes a study by Stanford’s Communication Between Humans & Interactive Media Lab.

“It’s impossible to process more than one string of information at a time. The brain just can’t do it.”

“Yet some think people who appear to multitask must have superb control over what they think about and what they pay attention to.”

“We kept looking for what they’re better at, and we didn’t find it,” said Ophir, the study’s lead author and researcher at the lab.

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