We had been wondering for quite a few years why no one made a see though toaster. We thought it would be so much fun to watch toast toasting.
In 2010 our dreams came true. Magimix introduced its “Vision Toaster.” After 15 years of R & D, their toaster with a panoramic view of toast toasting was ready to put on the market.
Magimix Managing director Simon Kinder said in an article “Transparent toaster sees end of burnt toast” in The Telegraph they could have rushed the product into production four years earlier but held off because they wanted it to be perfect. Kinder explained, “The idea is incredibly simple and we started with the concept of creating a toaster where you could watch the toast browning 15 years ago. The problem was that we wanted to create something very simple which worked perfectly and did not obscure the view of the toast. We tested it to destruction and now we are happy we have a brilliant product which is well designed and looks great at the same time.”
“The response has been phenomenal,” Kinder added.
Click here to watch this toaster on YouTube, including its two special features: one-sided toasting, some people like this for bagels; and defrosting before toasting.
The Vision Toaster comes in four colors. Dull men are unlikely to want the red one; their first choise is likely to be the one that comes in ivory:
It’s available from Amazon.
“Huffpost Taste” says “The Vision Toaster by Maginix is probably one of the smartest kitchen innovations we’ve seen in our time living on this planet. Why have toasters neer had glass sides before? Why have toaster never let you toast one single side of a bagel before? Why have toasters never defrosted things safely before? We have so nay questions, and the Vision Toaster has the answers. The future is here and it’s a toaster [exclamation point removed]”
Big drawback is big price
• Ivory, black, red models — retail is $280.00, $199.99 from Amazon and Williams-Sonoma.
• Stainless steel — retais is $350.00, $249.95 from Williams Sonoma
Competition to the rescue
We see there’s competitor out now, the Kalorik Glass Toaster. Retail $129.99, $89.99 from Amazon.
Why not just use toaster oven?
Glass windows have been around for quite a few years — in toaster ovens. So what’s the big deal with the Vision Toaster and the xxx ?
For one thing, they toast vertically instead of horizontally. They allow you to watch both sides of the toast toasting. And toast doesn’t pop up from them. So if you are vertically inclined, like to watch both sides toasting, and like to watch your toast pop up, then these toasters are for you.
The article in The Telegraph ends with fascinating points about the history of toast and toasting:
- The word “toast” came from the Latin word “tostum,” which means scorch or burn.
- Romans spread toast across Europe.
- The modern toaster were invented by Frank Shailor, a technician with GE, who created his D12 toaster in 1909.
- Shailor invented his toaster so people could still eat bread that was going stale.
- After a decade of people getting their fingers burnt, the first pop-up toaster was invented in 1919.
- The first automatic toaster, the Toastmaster, was invented in 1926.
- Once a machine to slice bread was invented — invented in 1928 by Otto Frederick Rohwedder in Chillicothe, Missouri — no home could be without a toaster