Cloud Appreciation Society


I like to watch clouds. It’s such an easy thing to do. I can do it from anywhere, anytime. And it’s free.

It’s about time that someone stands up for clouds: The Cloud Appreciation Society is doing just that.

This society and its website, founded in 2004 by Gavin Pretor-Pinney, is busy giving a good name to clouds (an objective very much the same as an objective of the Dull Men’s Club – giving a good name to dull).

A cloud should not be a metaphor for doom. I learned from this website that I must watch the thoughts I have and words I use about clouds. I no longer say “I see a cloud on the horizon” to mean that something bad is about to happen. Now when I say “I see a cloud on the horizon” I mean that I am looking at one of the most marvelous displays nature has to offer.