July 7, 1928 — first package of sliced read sold

July Sliced Bread logo

The first bakery to use the new bread-slicing mating invented by Otto Rohwedder was the Chillicothe Baking Copany in Chillicothe, Missouri. The first sale was on July 7. 1928.

The sales slogan was “The greatest forward step in the baking industry since bread was wrapped.” It is thought that is what led to the saying “The greatest thing since sliced bread.”

Before sliced bread, what was the greatest thing?

•  Unsliced bread?

•  Printing press?

•  Swinging gates?

•  Toothpicks?

•  Pants?

•  Toilet paper?

•  Wheel?

Other answers? Please email to us at contracts@dullmensclub.com

•  Perhaps back in 3,000 BC it was July sliced bread