July 7, 1928 — first package of sliced bread sold. This historic event took place at the first bakery to use the new bread-slicing machine invented by Otto Rohwedder, the Chillicothe Baking Copany in Chillicothe, Missouri.

July Sliced Bread logo
The sales slogan was “The greatest forward step in the baking industry since bread was wrapped.” that led to the saying “The greatest thing since sliced bread.”

What was the greatest thing before this?

•  Printing press?

•  Swinging gates?

•  Toothpicks?

•  Pants?

•  Toilet paper?

•  Wheel?

Other suggestions? Please email to us at contracts@dullmensclub.com

The Atlandic — July 9,1928: “Happy Birthday, Sliced Bread! The ‘Greatest Thing’ Turns 85 This Week” [91 this year]